You know it’s true.
Web surfers today - your prospects - are fickle.
They might be reviewing an offer that is perfect for them, but then almost immediately they lose interest when:
…rubs them the wrong way - and they click away from your website before adequately evaluating your offer.
It happens every day, and yes, it’s maddening.
May I state the obvious?
The majority of your website visitors will never buy anything from you, and most will never visit your website again!
Unless…
You make certain specific
changes to your marketing today!
Out of the thousands of voices clamoring for your audience’s attention, somehow you must break through the “noise” and impact your reader with a message that cannot be ignored.
You know what I’m talking about…
It’s the difference between talking with a friend or acquaintance where you struggle to get your point across…
…versus the kind of friend that “gets” you immediately!
If you’ve been fortunate enough to have a friend like that, you know exactly what I mean. The two of you are on the same wavelength, communication just flows, and you’re able to say much more and have them comprehend exactly what you intend.
Your opinions matter, and for that brief moment at least… everything is right with the world.
How do you find that same “sweet spot” with your website visitors? In other words…
Communicate as if you
were a trusted friend.
After doing proper market research, an important way to find the “sweet spot” is to test different headlines, offers, and prices.
To help you decide where to test and tweak first, you can download my free Excel spreadsheet.
Here’s a video explaining how it works:
(Just click the little box in the center, and it will begin playing.)
When you get my spreadsheet, you’re also eligible for a no-obligation consultation with me.
If you need help finding that “sweet spot” (where your prospects and customers come to see you as a trusted friend), then I invite you to contact me to review your next promotional project or existing sales page.
It doesn’t matter if you are launching a new product or service, or simply trying to breathe life into existing sales copy.
I welcome your inquiry if you are:
When you contact me today, I’ll give you a free copy of my “Website Revenue Optimizer”; an Excel spreadsheet which will demonstrate the value of making small improvements in your website copy.
Just enter your name and email address and I’ll send you my “Website Revenue Optimizer” right away, free of charge! Plus, you’ll also get a complimentary consultation… where we’ll review your website and I’ll give you some ideas for improving it’s performance. This is a $97 value… and you can get just for asking.
There’s no obligation, so go ahead and get your copy of my spreadsheet.
And you’ll also get the opportunity for a complimentary consultation.
Thanks for reading! I look forward to talking with you soon.

Darrel Hawes - Copywriter/Marketing Consultant
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P.S. Check this out:
“Darrel Hawes is a no-nonsense, well-trained, highly cooperative copywriter.
His accounting background gives him a tone and style that’s much more appropriate for Business To Business markets than most other copywriters and his no-nonsense view of the world mean his work projects substance and solidity.
He can assemble products and promotions and I recommend him for any copywriting project that has a serious, results-driven audience.”
- Perry Marshall